New Coke bottle unveiled at Turner Field

New Coke bottle unveiled at Turner Field

ATLANTA -- Although not quite as monumental as the upcoming ceremony honoring former Braves pitcher Greg Maddux on Friday, Thursday's pregame ceremony was enough to bring former Braves great Hank Aaron out to Turner Field.

Thursday's ceremony celebrated the unveiling of the new interactive 49-foot-tall Coke bottle in the Sky Field section of Turner Field. The new bottle replaces the older Coke bottle that towered over left field for the previous 12 years.

The new model features a fully programmable, high-resolution screen where the bottle's label would normally be. The screen can produce millions of different colors. As in the past, the bottle will shoot fireworks after each Braves home run and victory.

Aaron was on hand, along with Coca-Cola executives and Braves Chairman Terry McGuirk as a giant plug was inserted into a makeshift power outlet that triggered a 15-second countdown before the bottle was activated.

The outside of the new bottle is made of polycarbonate high-impact material and traced with 3,000 light-emitting diodes, each of which are capable of producing over 16 million different colors.

During the game, Coca-Cola and the Braves are distributing pieces of the old Coke bottle to lucky fans.

The new bottle was tested early in Thursday's 5-3 win over the Mets, as Yunel Escobar and Garret Anderson hit back-to-back homers in the second inning. However, the customary fireworks never came. Apparently, the bottle still has some bugs to work out.

Adam Rosenberg is an associate reporter for This story was not subject to the approval of Major League Baseball or its clubs.